Experimentation & Optimisation Coordinator - 12 Month Fixed term

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Job Title Experimentation & Optimisation Coordinator - 12 Month Fixed term Location Asda House Employment Type Full time Contract Type Fixed Term Hours Per Week 37.5 Salary Competitive salary plus benefits. Category Data Science Closing Date 12 November 2026 At Asda, we're focused on creating the best possible online experience for our customers. We're looking for an experienced Experimentation & Optimisation Coordinator to join our Digital team on a 12 month fixed term basis to cover maternity leave. You'll be helping to shape and improve the customer journey across George.com. This is a fantastic opportunity for someone who loves combining data, creativity and customer insight to deliver meaningful results. You'll work on high-profile optimisation and personalisation projects, collaborating with stakeholders across Digital, Product, UX and Trading teams to continuously improve the online shopping experience. This role is based at Asda House, Leeds, with an expectation to work 3 days a week in the office. What you'll be doing As an Experimentation & Optimisation Coordinator, you'll take ownership of A/B testing and personalisation activity across George.com, helping us identify opportunities, validate ideas and drive improvements in customer experience and conversion. You'll: Develop and deliver A/B testing strategies and experimentation roadmaps Identify optimisation oppor

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